FAQ

 Where did these % Daily Values even come from?

The % Daily Values trace their history back to guidelines called the Recommended Dietary Allowances (RDAs) originally developed during World War II by the US Food and Nutrition Board within the National Academy of Sciences. They were intended to define levels of essential nutrients deemed "adequate to meet the known nutrient needs of nearly all healthy persons." Later, the FDA would revise these into a new set of guidelines called the Reference Daily Intake (RDIs), on which our current %DVs are based. Read about their history here and here.

 

Why are some ingredients over 100% of the daily values?

Great question! There are a few answers here. As stated above, the Daily Values are merely enough to "meet the needs" of 97% of the population, but not necessarily enough to provide optimal health. Furthermore, those values were intended for already "healthy" persons to maintain their health, not those who may be lacking in a certain nutrient, and would therefore need more to correct their deficiency. 

Another interesting thing to consider is that the amount of vitamins found in some foods are also easily above the recommended daily values. For example, one orange contains about the recommended amount of Vitamin C, so having just two would theoretically put you in excess. Lastly, it's generally understood that vitamins acquired from food are more readily absorbed by the body than those in supplements, so supplement manufacturers will typically add more to make up for this fact.

 

Do you have any plans for future products?

Absolutely! As mentioned in our "About Us" section, we're a small but passionate husband and wife team that believe in doing things the right way. We're committed to quality and growing responsibly, and though that might take more time, we believe it allows us to better serve our customers in a way that's more sustainable.

Stay in touch for more exciting product announcements down the road. We can't wait to improve together!